Real Estate
United Kingdom
10 Weeks

Simplifying Property Sales Through a Transparent Digital Marketplace

Discover how SellHouse transforms the traditional property selling experience through a transparent digital marketplace that connects homeowners with qualified buyers, streamlines transactions, and helps properties sell faster with greater confidence.

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The Challenge

Client Overview

SwiftClose Property Buyers is a Manchester-based private property purchasing firm operating nationwide across England and Wales. Unlike traditional estate agents, SwiftClose purchases properties directly from homeowners offering guaranteed cash sales with no chain, no agency fees, and flexible completion timelines to suit the seller. Their client base spans homeowners facing repossession, probate situations, divorce settlements, and those simply wanting to avoid the drawn-out stress of open market sales. Despite a strong service proposition, the company's digital presence failed to reflect its credibility or convert the high volume of motivated sellers visiting the site.

Key Pain Points

▲The existing website failed to communicate the core value proposition clearly visitors couldn't quickly grasp that SwiftClose offered a cash purchase with no fees and no chain
▲No instant lead capture mechanism homeowners interested in a cash offer had no fast, frictionless way to register their property and receive an initial valuation
▲The site lacked trust infrastructure no visible reviews, no comparison with estate agents, and no social proof to reassure homeowners considering a direct sale for the first time
▲The traditional sale process comparison was never made explicit, leaving visitors unaware of the true cost of going through an estate agent commission, surveys, legal fees, and months of uncertainty
▲Mobile experience was poor, despite the majority of motivated sellers searching on their phones during stressful life moments
▲No structured content around the services offered probate sales, repossession prevention, chain breaks, and divorce settlements meaning relevant visitors left without finding the information they needed

Postcode-driven instant lead capture
The hero section of the site was rebuilt around a single, frictionless action entering a postcode to receive a cash offer. A clean, mobile-optimised input with a prominent CTA replaced a cluttered homepage. Behind it, a lead routing system captures seller details, enriches the postcode with property data, and notifies the SwiftClose team instantly for same-day follow-up.

Trust-building content & comparison engine
We designed a dedicated comparison section that translates the financial reality of selling through an estate agent versus SwiftClose into clear, honest numbers fees, timelines, fall-through risk, and final cash in hand. Feefo-integrated review feeds were added alongside verified testimonials and a transparent process explainer to give first-time visitors the confidence to take action.

Service-specific landing pages
SwiftClose serves homeowners in very different life situations repossession, probate, divorce, chain breaks, and straightforward fast sales. We built dedicated landing pages for each service, each with situation-specific messaging, relevant trust signals, and a tailored lead capture flow ensuring every type of motivated seller found content that spoke directly to their circumstances and converted at a higher rate.

Key Features

Key Platform Features

A comprehensive suite of marketplace capabilities designed to simplify property sales, improve buyer-seller engagement, and create a faster, more transparent real estate transaction experience.

Postcode lead capture

Instant, frictionless postcode submission that routes seller details to the SwiftClose team within seconds.

Estate agent comparison

A real-numbers breakdown showing the true financial cost of selling through an agent versus SwiftClose.

Feefo review integration

Live, verified customer reviews pulled directly from Feefo and displayed at key conversion points across the site.

Service landing pages

Dedicated pages for repossession, probate, divorce, and chain-break sales each with tailored messaging and lead capture.

Mobile-first design

Fully responsive across all devices built mobile-first to serve sellers searching in the moments that matter most.

3-step process visualiser

A clear, illustrated three-step journey that removes uncertainty and shows sellers exactly what to expect from first contact to completion.

Technology Stack

Built with Modern Tech

We leverage cutting-edge technologies to build scalable, secure, and high-performance applications that grow with your business.

WordPress

Node.js

TypeScript

PostgreSQL

AWS S3

Our Process

Project Delivery Approach

A proven methodology that ensures quality delivery, on time and on budget.

Discovery & conversion audit

Analysed the existing site's traffic data, drop-off points, and conversion funnel to identify exactly where motivated sellers were abandoning the journey. Mapped the full seller decision process from search intent to enquiry submission.

Messaging strategy & content architecture

Developed the core messaging hierarchy leading with speed and simplicity, supported by the financial comparison, and reinforced by social proof. Defined the service page structure and SEO content strategy for each seller segment.

UX design & prototyping

Designed mobile-first wireframes and high-fidelity prototypes centred on the postcode capture flow. Every design decision was evaluated against one question: does this make it easier or harder for a motivated seller to take the next step?

Development & CRM integration

Built the full Next.js site with postcode API integration, Feefo review feeds, CRM lead routing, and a custom CMS for the SwiftClose team to manage service pages and news content independently.

Performance & SEO optimisation

Achieved 95+ Lighthouse scores across performance, accessibility, and SEO. Implemented structured data markup for local business and review schema, and optimised Core Web Vitals for Google ranking performance.

Launch & conversion monitoring

Managed a smooth go-live with GA4 and heatmap tracking configured from day one. Post-launch analysis informed rapid A/B tests on the hero CTA and comparison section driving continued improvement in lead conversion rate.