E-Commerce
India
10 Weeks

Building a Full-Featured E-Commerce Platform for India's Premium Stationery & Art Supplies Brand

Levrez Technologies built Citywala Stationery's high-performance e-commerce platform, enabling customers across India to seamlessly shop for premium stationery, school supplies, art materials, and office essentials online.

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The Challenge

Client Overview

Citywala Stationery is an India-based retail brand passionate about providing premium quality stationery, art supplies, and office essentials to students, artists, educators, and working professionals. With a curated catalogue spanning three major categories Office & Supplies, School, and Art & Craft sourced from trusted brands including Faber-Castell and Camlin, the business had built a loyal offline customer base and a strong product inventory. As consumer buying behaviour shifted decisively online, Citywala recognised the need for a purpose-built digital storefront that could match the quality of their product range, make discovery and browsing effortless across hundreds of SKUs, and deliver the fast, seamless shopping experience their customers expected. They engaged Levrez Technologies to design and build their entire e-commerce presence from the ground up.

Key Pain Points

▲No digital storefront existed the business was entirely dependent on offline foot traffic and had no way to serve customers who preferred to shop online or were outside the physical store's reach
▲The product catalogue spanned hundreds of SKUs across multiple categories with no structured browsing, filtering, or search experience to help customers find what they needed quickly
▲Discount and promotional pricing had no systematic way to be communicated to online shoppers offers were invisible without an in-store visit
▲There was no wishlist or save-for-later mechanism, making it difficult for customers particularly students and teachers planning purchases — to build and revisit shopping lists across sessions
▲Customer support was reactive and phone-dependent, with no always-on channel for shoppers to get help during the buying journey
▲New product arrivals and bestselling items had no dedicated visibility all products competed equally for attention with no editorial or algorithmic merchandising to surface what mattered most
▲The brand had no online identity no digital presence to communicate their values of premium quality, fast delivery, expert support, and wide selection to a national audience

Structured Multi-Category Storefront & Product Catalogue

We built a fully structured e-commerce storefront organised around Citywala's three core verticals Office & Supplies, School, and Art & Craft with a fourth Brand-level navigation layer for customers shopping by trusted manufacturer. Each category is supported by a visual category landing page with product grid layouts, clear product cards showing product name, pricing, original price, discount percentage badge, star rating, and an instant add-to-cart button. Hundreds of SKUs were structured and uploaded across the catalogue with consistent product information architecture ensuring every product page gave customers the confidence to buy.

Smart Search, Discount Badging & Promotional Merchandising

A powerful search experience was integrated into the site header, enabling customers to quickly find products, brands, or stationery categories with ease. Promotional products feature prominent discount badges alongside original and discounted prices, making savings instantly visible and encouraging purchases. Dedicated New Arrivals and Best Sellers sections on the homepage highlight trending and newly launched products, improving product discovery while driving engagement and sales of priority inventory.

Wishlist, Cart & Account Management System

A complete user account system was built covering registration, login, and session management allowing customers to build and save wish lists across sessions, manage their cart, track orders, and access their purchase history. The wish list feature accessible directly from every product card was designed specifically for Citywala's audience of students and teachers who plan purchases in advance and return to complete them over time. Cart management was built for speed, with instant add-to-cart from the product grid without requiring a page reload, and a persistent cart that retains items across sessions.

WhatsApp Live Chat Integration & Customer Support Layer

A WhatsApp-based live chat widget was integrated directly into the storefront giving customers an always-on, familiar channel to ask product questions, get sizing or specification advice, track orders, or resolve any purchase concerns in real time. The integration was designed to feel native to the site rather than an afterthought appearing consistently across all pages at a non-intrusive position and connects directly to Citywala's team for immediate, personal responses. This support layer reflects the brand's commitment to expert support and directly addresses the trust barrier that prevents first-time online shoppers from completing a purchase.

Key Features

Feature Highlights

Discover the core capabilities that power Citywala Stationery's e-commerce platform. From intelligent product discovery and seamless shopping experiences to promotional merchandising and customer support, every feature was designed to improve usability, increase conversions, and deliver a fast, reliable online shopping experience.

Multi-Category Product Catalogue

A well-structured online storefront featuring Office & Supplies, School, Art & Craft, and Shop by Brand categories, with hundreds of SKUs organized into intuitive category pages and detailed product listings.

Dynamic Discount Badging & Pricing Display

Prominent percentage-off badges, original price strikethroughs, and discounted pricing displayed on every promotional product making Citywala's value proposition visible at a glance across the entire catalogue.

Smart Product Search

A fast, stationery-optimized search experience that helps customers quickly find products, brands, or categories from anywhere on the website.

Wishlist & Persistent Shopping Cart

A built-in wishlist for saving favorite products, paired with a persistent shopping cart that retains items across sessions for a convenient shopping experience.

New Arrivals & Best Sellers

Dedicated merchandising sections showcasing the latest products and top-selling items, making product discovery easier while increasing visibility for priority inventory.

WhatsApp Customer Support

Integrated WhatsApp chat support enables customers to connect directly with the Citywala team for product inquiries, order assistance, and real-time support.

Technology Stack

Built with Modern Tech

We leverage cutting-edge technologies to build scalable, secure, and high-performance applications that grow with your business.

ReactJS

Node.js

Next.js

TypeScript

AWS

AWS RDS

AWS S3

Figma

Docker

Tailwind CSS

Our Process

Project Delivery Approach

A proven methodology that ensures quality delivery, on time and on budget.

Discovery & Planning

Analyzed Citywala's product catalog, customer segments, and shopping journeys to define the site's structure, feature set, and overall user experience before development began.

UX Design & Storefront Architecture

Designed the complete shopping experience in Figma, including the homepage, category pages, product listings, product details, cart, wishlist, and account flows, with a strong focus on intuitive navigation and usability.

Storefront Development & Catalogue Setup

Developed the React-based storefront with smart navigation, product search, discount badging, and shopping cart functionality while structuring and importing the complete product catalogue across all categories.

Checkout & Payment Integration

Implemented a seamless checkout experience with persistent carts, user authentication, wishlist functionality, Razorpay payment integration, and order management features.

Merchandising & Customer Support

Integrated WhatsApp support, built dynamic New Arrivals and Best Sellers sections, and implemented promotional merchandising features to improve product discovery and engagement.

Testing, Optimisation & Launch

Performed comprehensive QA across devices, optimized image delivery and site performance, and successfully launched the platform with post-launch monitoring and refinements for a smooth customer experience.